How small are we? Well the tire manufacturer, and dealer, I tried to help with a free full page ad —as sort of shown following this article— supporting the Information Age Google AdSense format we have absolutely nothing to do with, other than providing keyword searchable content, apparently didn’t want me to tell the truth about RV tire ratings. Or is it that 60 unique visitors per day where a single computer is counted only once, is not exciting enough to the Mad Avenue Mob into producing Super Bowl ads where it is difficult figure out the pitch over the sound of flushing toilets. In time when the entitled generation of “aren’t I wonderful” advertising executives who have never heard that Edward Demmings, Total Quality Movement (TQM), recommendation that paying attention to the “end customer,” is the way to succeed in business.
Now that Information Age, on demand, Internet narrowcasting on HD screens is forcing broadcast TV to compete for “eyeballs,” and even sporting events as college basketball will be staged on the web where people can gamble on a team by buying a virtual, password protected, season ticket, the consumer is finally getting a break through the phenomenon of “reverse advertising”.
I am not alone in predicting what the “bottom-up” Internet awareness will have upon corporate giants long term efforts to build a brand. Most likely you can sing the almost public domain, "N-E-S-T-L-E-S Nestle's Makes the Very Best" ad jingle. So, now this Swiss global food and health giant is under pressure from Internet environmentalists, over the use of palm oil. They became the subject of a Facebook- and Twitter-based "twit-storm!" So, in an oh so typical Industrial Age way the operators of the corporation's Facebook page took a corporate lawyer approach to try and silence the world wide YouTube anti Nestlé clips, “for copyright reasons.”
Sorry, but even though this publication is not as a profitable venture as the travel magazines we have on www.USATtravelMagazines.com, and www.RVTravelMagazine.com (the positive answer of where to go, countering this publications ever increasing negativity of “why bother”) we have been doing good statistically, by paying attention to the needs of our readers.
What does this have to do with freedom of the road? Hopefully I might be able to attract contributors to start a second career — traveling anyway, instead of spending your “happy, golden years,” under the advertised direction of a “Nurse Ratchet” retirement community activity director.
We, already of retirement age —running away from doing the responsible thing— know about survival. Due to a Great Depression, immediately followed by everyone being totally involved fighting World War II, were born into a minority. The smallest annual number of live births of the past century. As a 1939er, I only had a life expectancy of 59.5 years. I am also very aware that huge numbers of my age group died as helpless children in World War II.
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It also is the truth, Baby Boomer, that you too, only have so many seconds left. And, equally true that one cannot drive a million dollar motorhome to Heaven.
This is why I feel it is my duty to represent the even smaller group of RV owners who have escaped to the freedom of the road, defying well meaning (?) children’s suggestions that it would be, “best for us,” if we did settle down to some retirement village regime. Sorry. I am a open range mustang, used to the wind blowing through mane. I had a wife die from colon cancer, and I am not going to go through a year of unnecessary “experimental” operations (and the co-pay financial burden that drags the survivor into bankruptcy). As I am an Alaskan, all I need to end my life is a passing ice flow. If I am in Panama, then a Choco´ dugout canoe will do for a Scottish style funeral.
I was born before the vast wasteland of boob-tube broadcast TV, where children in wet diapers (the Rash Generation) were set in front of the first of the electronic baby-sitters— know that the wonder of the Internet is that in the Information Age people on the road are reading once again —as you are doing here— instead of depending on the people of the flapping lips as snake oil salesmen spin-doctoring the simple truth for a financial advantage. We have an appreciation for the English Language, expressing feelings other than texting OMG!
I also know that when the snot nose, crying, “control freaks,” we used to make money baby-sitting, lose their selfish way over Congress, Wall Street, Madison Avenue, and the Public Airwaves, etc., facing failure are frustratingly redoubling, tripling, quadrupling, their efforts of the ridiculous. As the U.S. Census advertising during the Super Bowl. So what if some power hungry Congressman is so worried about the gerrymandered lines of “his” district, where he doesn't listen to voters anyhow? As a Citizen of Miscellaneous, tired of paying the price for incompetence, I know the best way is to keep from being a target for vampires that have been sucking the lifeblood out of this county because they feel to win, someone else has to loose.
What this simple publication, respecting readers in a TQM sort of way, has become in truly a win-win-win, is a “reverse advertising,” Freedom of the Press media. My past, personal experience, examples of the anti-advertising truth I have offered in these pages were:
— Back in 2001 I found out that lazy “relevant” advertisers, used to just throwing money away on pay-for-click-through banners, even when used for free “branding” purposes, were actually not doing their due diligence. My article was how AAA left us at the side of a road, in a dangerous situation, until they called a tire store to come to our rescue, at our expense. The winner here was Good Sams/GMAC Insurance benefitting from people scratching their heads in wonderment why AAA would advertise their failure to preform?
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